BLOG
Notes from the build.
Hands-on notes on AI and B2B outbound projects from the Unlock team. Short posts, real takeaways, zero thought-leadership filler.
- outbound, gtm
Hire SDRs or run outbound as a service?
When a European B2B company should hire SDRs versus a managed outbound team — based on a Series A we took from founder-led prospecting to 14 qualified meetings a month.
- ai, erp
WhatsApp orders into your ERP — what has to work
How a waste-management company got 95% of WhatsApp orders into the ERP with no typing — and why a chatbot on top of a PDF catalog is not the same job.
- announcements
Welcome to the Unlock blog
What we'll write about — practical case notes from the projects we ship, not thought-leadership filler.